YONKERS, NY – Yonkers officials are tired of seeing litter on City streets and are now taking action with the launch of a new anti-litter initiative.
On Wednesday, City Council President Liam McLaughlin, Mayor Mike Spano and others officially unveiled the new ‘Respect Yonkers’ advertising campaign that includes shrink-wrapped garbage receptacles and bus shelters using catchy marketing phrases and buzz-words that discourage littering.
“We are encouraging our residents, businesses, and particularly our young people to help keep our City clean,” McLaughlin said. “Litter is a problem that we have to battle on a daily basis. However, with the public’s help we can win this battle.”
“With so many beautiful neighborhoods and vibrant business districts throughout Yonkers, we need to respect how they look as we attract more residents and visitors to our city,” said Mayor Spano. “This campaign speaks to our younger generation specifically who need to be reminded to give respect and take pride in their community. By making good choices, we all can make Yonkers a cleaner place to live, work and play.”
The campaign is geared toward shifting individual perceptions towards littering and includes a multitude of soon-to-be-released initiatives by various City agencies designed to decrease littering. The City Council also passed a new law which raised the fine for littering from a class III offense to a class II offense in June.
With these newly adorned bus shelters and garbage receptacles, people are sure to feel more proud to be from Yonkers. This pride will increase as littering decreases, and residents ‘Respect Yonkers.’
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